Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The Impact of Product Recommendations

User-generated ratings and reviews are a known confidence-builder among online shoppers. But retailer product recommendations can also affect decision making—to a larger degree than you might think. 

A new study by Monetate set out to quantify the sales impact on product recommendations. They compared shoppers who saw a recommendation but didn't engage with those who engaged with a recommendation. The research found that online retail browsers who engaged with a recommended product had a 70% higher conversion rate during that session. Return sessions also benefited from the initial product recommendation but to a lesser degree (55%).

Even shoppers who clicked on a product recommendation but didn't buy anything had higher engagement rates. These online retail browsers were 20% more likely to return to the site later.

According to Monetate, the effect of seeing but not engaging with a recommendation is practically the same as a shopper seeing no product recommendations at all. The average order value (AOV) was $107.04 and the average number of items bought was 3 for shoppers shown no recommendations vs. $101.63 and 2.9 items for irrelevant ones.

Of course, getting product recommendations right is easier said than done. In a January 2018 Bazaarvoice survey, 38% of US digital shoppers said they would stop shopping at a retailer that made poor product recommendations. This sentiment was consistent across many types of retailers including apparel and accessories (32%), health and beauty (31%) and sporting goods (30%).

Accurate recommendations go hand in hand with the current marketing mandate for personalization. More than one-third (36%) of retailers in North America viewed personalized recommendations as a customer experience priority, according to an April 2018 survey by Boston Retail Partners