Three Key Questions This Report Will Answer:
WHAT'S IN THIS REPORT? In this report, Business Insider Intelligence examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services and devices. We discuss how and why traditional TV relies on live sports content; how some sports rights packages have been allocated to digital platforms; and how digital players are expected to vie for live sports rights packages as current rights deals are set to expire. We further lay out the expanding range of OTT video services and platforms that currently distribute live sports and other sports programming. In each section, we explore the evolving roles of existing and emergent players within the OTT sports landscape across both free and paid services, live and on-demand streaming, games or matches and ancillary content. Notably, the scope of this report is confined to the migration of traditional sports to OTT platforms, but we recognize that esports has gained an increasingly empowered status as a standalone opportunity capable of attracting major sponsorship.
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