Three Key Questions This Report Will Answer:
WHAT'S IN THIS REPORT? In this report, Business Insider Intelligence will detail how each new-to-market streaming video service is positioning itself and predict how services will fare in the SVOD shakeout to come. We discuss the market forces that have led media companies and distributors to transition to over-the-top (OTT), DTC streaming, how those forces have radically reshaped the landscape, and how these transitions could play out both on the individual and industry level. We further itemize the main advantages and limitations of go-to-market strategies for new and forthcoming services, including Disney+, Apple TV+, HBO Max, and Peacock. Finally, we predict how services will fare from among the major streaming video services that will be on the market in at least the US by H1 2020, including SVOD incumbents Netflix, Amazon Prime Video, and Hulu.
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