These three companies will pocket 64.0% of all US digital ad spending in 2021

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The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019. We project that Google will lose share over the next two years, and Facebook—now known as Meta—will stay stable, while Amazon will grow its slice of the US digital ad market.