Lessons for Legacy Brands and the Agencies that Support Them

With digitally native direct-to-consumer (D2C) brand sales set to surpass $32 billion this year and over $44 billion two years later—according to our latest estimates—this projected growth will shape the ecommerce landscape in years to come.

What is it about these brands that allows them to grow, largely, without the assistance of traditional brick-and-mortar distribution or marketplaces like Amazon?

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed what companies of all sizes can learn from disruptive digitally native D2C brands such as SmileDirectClub, Warby Parker, FIGS, Ergatta, and more.

Watch this webinar, made possible by ChannelAdvisor, and explore:

• What sets these brands apart from legacy brands
• D2C brands’ most effective acquisition strategies
• Why retention is especially important to these organizations
• How brands put brand discipline and customer experience above all else
• Plus! Link Walls, vice president, digital marketing strategy at ChannelAdvisor, joins the conversation

Presenters:

Jeremy Goldman is an eMarketer principal analyst at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.

Link Walls is vice president of digital marketing strategy at ChannelAdvisor. Link serves as a strategic consultant to leading brands and retailers, helping them with the strategy and solutions needed to successfully advertise their products online. He often speaks at industry events and contributes to the company’s blog. Before ChannelAdvisor, Link worked at Art.com, and as a management consultant for companies in finance, strategy, and organizational design.

Moderator:

Suzy Davidkhanian is an eMarketer principal analyst at Insider Intelligence, covering retail and ecommerce. Suzy has nearly 15 years experience in retail from store level to buying and planning, and marketing, where most recently she led the consumer insights and market trends team at Macy’s. Suzy earned her MBA at University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for 5 years.