The news: Meta's Instagram is looking to draw users' attention to its Threads app by showcasing a "For you on Threads" carousel that provides a direct link to open Threads.
Will it work? Instagram's new tactic to promote Threads is intriguing, especially considering Instagram's established success.
Yes, but: A year ago, Instagram's decision to heavily promote Reels in user feeds faced criticism, but the risk bore fruit.
The scorecard: Despite its engagement-boosting initiatives, data from analytics firms suggests a decline in Threads' active user base since its launch.
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