Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

As TikTok amasses users, Triller amasses lawsuits

The news: Triller has two goals for the rest of the year. A) a successful $3 billion IPO is before the end of the year, and B) not get sued by anyone else.

  • The video-sharing social platform raised $200 million in loans and equity financing, according to the Wrap. Its target IPO valuation is down from an earlier $5 billion goal, which it abandoned because of market turbulence.
  • But a deluge of lawsuits and other complaints against Triller underscore how difficult it is to launch and maintain a successful upstart social platform.

Want a scandal? Take your pick: Musicians Swizz Beatz and Timbaland filed a lawsuit against Triller claiming the platform owes them more than $28 million after purchasing their live-streaming music competition Verzuz in January 2021 for an undisclosed fee.

  • A suit from Sony Music alleges Triller refused to pay millions of dollars in licensing for artists like Harry Styles, Britney Spears, and Lil Nas X. Universal Music Group hasn’t sued, but it pulled its catalog from Triller in early 2021, citing nonpayment.
  • After Triller revealed a $14 million program to hire 300 top Black social media influencers on one-year contracts last fall, several creators said they weren’t paid for their work.

The big takeaway: It wasn’t so long ago—perhaps early 2021—that people were comparing Triller to TikTok. Today, thanks to mismanagement, that comparison is hard to imagine.

  • Twelve percent of communications specialists planned to invest in Triller as part of their 2022 influencer marketing strategy, compared with 31% for TikTok, per March Influencer Intelligence data. It’s hard to imagine that gap narrowing if the survey were replicated today.

This article originally appeared in Insider Intelligence's Marketing & Advertising Briefing—a daily recap of top stories impacting the industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.