Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

TikTok and Douyin will account for more than 5% of global digital ad spend this year

The forecast: Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

Dive deeper:

  • TikTok alone will triple its worldwide ad revenues this year to reach $11.64 billion, making up 1.9% of worldwide digital ad spend.
  • The US currently accounts for more than half of TikTok’s worldwide ad revenues, but that share will fall below 50% next year as the app continues to gain popularity worldwide.
  • While more than half of ad revenues for TikTok and Douyin parent company Bytedance currently come from China, this share will shrink in the coming years as platform use saturates in China and grows in the rest of the world.
  • Notably, TikTok and Douyin are No. 5 globally for share of digital ad spend, falling behind Google, Meta, Alibaba, and Amazon.

Looking ahead: TikTok and Douyin's combined revenues will maintain double-digit growth through 2024, as their share of global digital ad revenues expands to 6.7% for a total of $50.88 billion.