The news: TikTok has discreetly introduced Wikipedia snippets within its search results, allowing the app to function more as a search engine. The feature, which has been live for a few months, was not formally announced by the company but was just disclosed by The Verge.
Zoom out: Additionally, TikTok has monetized its search results with sponsored content and initiated a partnership with IMDb, enabling creators to link to movies and TV shows.
Why it matters: This pivot toward integrating external web content like Wikipedia snippets signals TikTok's intention to become a more comprehensive search platform where external content, not just internal results, is highlighted.
Our take: TikTok's evolution from a mere video-sharing platform to a more holistic search platform is a natural outgrowth of its innovative and strategic efforts. By offering users a combination of engaging videos and informative snippets, TikTok is catering to a younger audience's dual need for entertainment and information.
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