The news: TikTok may be driving trends across social media and digital video, but a new lawsuit against the platform and complaints from creators about reliability show that it isn’t free from the brand safety issues that plague other social platforms.
TikTok’s upsetting content problem: Ever since Instagram’s leaked report on teen mental health, platforms have raced to signal that they’re taking steps to censor harmful content. But the lawsuit against TikTok may be a sign that more undesirable content is making it through than platforms would like.
Creators’ growing frustration: The recent complaints about the accessibility of TikTok’s creator fund, which requires that accounts have over 10,000 followers, are not the first levied against the platform.
The takeaway: TikTok will remain influential despite these issues because of its size and access to Gen Z consumers, but investing in moderation and appeasing smaller creators will still be important to achieving its long-term goals.
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