The news: Evidence suggests TikTok is getting ready to release a podcast app: Audiomeans noticed that a new bot started harvesting its feeds on October 11, and in a statement to Podnews, says it has tracked TikTok as the source.
Will it work? When we identified the different directions TikTok could take to develop a super app, music was one of the possibilities we named. After all, TikTok has propelled numerous unknown artists to prominent spots on the Billboard 100 and Spotify Viral 50. But does podcasting make as much sense as music for TikTok?
The big takeaway: Podcasting is a relatively old technology that’s recently experienced a renaissance. By next year, it will have accounted for more than half of all digital audio listening. It makes sense that the hottest property of 2022 is looking to incorporate it.
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