The forecast: US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay. Nearly two-thirds of US influencer marketers plan to use the video sharing app in 2022.
Looking ahead: By 2025, 54.9% of marketers will take advantage of TikTok influencers, and 66.4% of influencer marketers will make use of the app. Marketing strategies may shift as the app's audience continues to take form, but overall popularity will remain high.
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