The news: TikTok has been testing new ad formats, first with on-screen stickers promoting the Super Bowl and then with the recent launch of TikTok Trivia, a livestreamed event where viewers can win cash prizes for correct answers.
The cost of new activations: The stickers and event pages are some of the most high-profile activations TikTok has done for advertising partners in recent memory, surfacing the partnership to all users in a region rather than having ads appear alongside videos in its feed. However, the new format has drawbacks.
What’s the solution? It’s still early days for TikTok’s newest ad format, so there’s time to work out the kinks and reduce intrusiveness.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844