The news: TikTok is wooing creators as part of its strategy to grow sales for its nascent ecommerce offering TikTok Shop, per Insider.
How it works: Creators qualify for payments if they reach certain posting, sales, or livestream goals.
The big picture: Given how crucial hosts are to the livestream shopping experience, it’s unsurprising that TikTok is doing all it can to convince creators to apply their influences to boosting TikTok Shop sales.
Go further: For more on TikTok Shop, check out our TikTok Commerce report.
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