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TikTok isn't the No. 1 US app for shorter videos

Article by Sara Lebow  |  Feb 22, 2022
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TikTok isn't the No. 1 US app for shorter videos
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Video-on-Demand (VOD)
Social Media Usage
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.

Beyond the chart: The Google-owned platform has massive reach among the general population as well. In 2021, 67.4% of people in the US—or 225.8 million consumers—watched YouTube at least once a month, per our estimates. The site, once synonymous with cat videos, boasted $6.82 billion in US net ad revenues last year.

On Which Platforms Do US Social Video Viewers Watch Short-Form (<10 Mins) Video Content? (% of respondents, Nov 2021)
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