The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.
Looking ahead: While TikTok's time spent will be tip top this year, the app's US ad revenues won't surpass YouTube's just yet. Per our forecasts, that'll happen in 2024, when TikTok nets $11.01 billion in US ad revenues, topping YouTube's $10.71 billion.
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