Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Over 350 AI executives warn of AI’s ‘risk of extinction’

Article |
 May 31, 2023

JPMorgan Chase pairs tech innovations with in-branch interactions to drive customer growth

Article |
 May 31, 2023

American Express keeps it cool as it jumps into generative AI frenzy

Article |
 May 31, 2023

Disney and YouTube demonstrate how AI is already disrupting advertising

Article |
 May 31, 2023

BuzzFeed, Time, TikTok, and other publishers are getting into commerce. Here’s why advertisers should care

Article |
 May 31, 2023

P&C insurers must decide their role in the embedded insurance market

Article |
 May 31, 2023

Subscription ecommerce is poised for its slowest growth year on record

Article |
 May 31, 2023

AR/VR user growth forecast to slow ahead of Apple’s headset release

Article |
 May 31, 2023

May ad updates from Google, YouTube, Meta highlight AI, social media, and retail media opportunities

Article |
 May 31, 2023

Klarna heaps praise on AI and partnerships as it edges toward profit

Article |
 May 30, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past webinars and other events.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

TikTok is still teens’ favorite as Snapchat taps AI to win them back

Article by Sara Lebow  |  Apr 24, 2023
Download
TikTok is still teens’ favorite as Snapchat taps AI to win them back
Share
Topics
Generation Z
Social Media Users
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.

US Teens' Favorite Social Media Platform, Spring 2021-Spring 2023 (% of respondents)
E-Mail ChartDownload

Beyond the chart: TikTok, Snapchat, and Instagram are still the top places for brands to reach younger Gen Z social media users.

A TikTok ban would leave a sizable opening for other social media platforms. In an effort to become the teen favorite again, Snapchat released its My AI chatbot, powered by OpenAI, the maker of ChatGPT, to all users and launched new AR experiences.

More like this:

Methodology: Data is from the April 2023 Piper Sandler report titled "Taking Stock With Teens" in partnership with DECA. 5,690 US teens with an average age of 16.2 were surveyed online during February 13-March 21, 2023.

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.