The news: TikTok is testing a feature that uses AI to identify products in videos and suggest similar items for sale on its ecommerce marketplace, per Insider.
Zoom in: The addition of product recommendations to non-shopping content is TikTok’s latest attempt to fully embed commerce into the in-app experience.
The big picture: TikTok is pouring resources into TikTok Shop as it attempts to build out an end-to-end ecommerce infrastructure that would enable it to properly compete with retail rivals.
Go further: For more on TikTok Shop, check out our 2023 Social Commerce Forecast.
First Published on Oct 31, 2023
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