Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Snapchat+ hits 5 million subscribers just over a year after launch

Article |
 Sep 22, 2023

How CPG brands use influencers and clever partnerships to drive grocery sales

Article |
 Sep 22, 2023

Ways to approach influencer marketing before the year ends

Article |
 Sep 22, 2023

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery

Article |
 Sep 22, 2023

5 fresh takeaways from Groceryshop 2023

Article |
 Sep 22, 2023

TikTok set to surpass Facebook in daily minutes by 2025—but ad spend hasn’t followed

Article |
 Sep 22, 2023

TikTok introduces measurement tool to go beyond last-click attribution

Article |
 Sep 21, 2023

How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI

Article |
 Sep 21, 2023

Making the case for investing in audio ads in 2024

Article |
 Sep 21, 2023

How the 3 A’s of advertising are intertwined

Article |
 Sep 20, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

TikTok Will Be the Top Social App in Daily Minutes in 2025

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

Report by Debra Aho Williamson  |  Aug 23, 2023
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
Sources
Media Gallery
About This Report
TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.
Topics
Time Spent with Media
Social Media Usage
United States
Table of Contents
Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
Sources
Media Gallery

TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks.

Key Question: How much total time do US adults spend on TikTok and its competitors per day?

KEY STAT: US adults will spend a total of 4.43 billion minutes per day on TikTok this year—a more than fivefold increase since 2019.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. TikTok’s short videos equal billions of minutes of view time each day.
  1. Sources
  2. Media Gallery

    Charts in This Report

    US Ad Spending on Instagram, Facebook, and TikTok per Hour Spent per Adult, 2019-2025
    Download
    Report
    Executive Summary
    Share
    Table of Contents
    Executive Summary
    TikTok’s short videos equal billions of minutes of view time each day.
    Sources
    Media Gallery
    About This Report
    TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.
    Topics
    Time Spent with Media
    Social Media Usage
    United States
    Table of Contents
    Executive Summary
    TikTok’s short videos equal billions of minutes of view time each day.
    Sources
    Media Gallery

    authors

    Debra Aho Williamson

    Contributors

    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content
    Oscar Orozco
    Director, Forecasting
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client

    Geographies

    Insider Intelligence

    Media Services

    Free Content

    Contact Us →

    Worldwide HQ

    One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

    Sales Inquiries

    1-800-405-0844ii-sales@insiderintelligence.com

    * Copyright © 2023 
    Insider Intelligence Inc. All Rights Reserved.