For 17 years, YouTube has ruled digital video.
But the increase in video viewing on other social platforms—primarily TikTok—is eating into YouTube’s dominance. With more venues displaying videos, user attention is starting to become divided. The same holds true for creator videos: YouTube, once the 800-pound gorilla, is increasingly fighting to keep its most popular creators from going elsewhere.
The growth of TikTok doesn’t yet amount to a full changing of the guard when it comes to social video winners and losers. YouTube is still ahead of TikTok in total users and in every age group we forecast.
However, if we drill down into a few key age groups, TikTok is gaining fast.
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