The amount of time US adult TikTok users spend on the app is rising quickly. It’s well ahead of YouTube user time and closing the gap with Netflix. Our first-ever forecast for time spent on social platforms by age reveals what—and who—is driving the growth.
Key Question: Why is time on TikTok rising across all adult age groups, and what does that mean for video advertisers?
KEY STAT: US adult users will spend close to 56 minutes per day on TikTok this year, exceeding our previous forecast by 18.7%.
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