Beyond the chart: Last month, Match Group, the parent company of Tinder, Match.com, OkCupid, and Hinge, warned shareholders that its Q1 2023 revenues would fall below expectations, partly due to “weaker-than-expected product execution” at Tinder.
Price sensitivity may be another culprit, Third Bridge analyst Nicholas Cauley told Reuters, as consumers prioritize necessities and cut discretionary spending.
As it faces more competition from apps like Bumble, Tinder will launch its first global marketing campaign this year.
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