Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Tisa pilots digital ID program that provides interoperability and data security

The news: The Investing and Savings Alliance (Tisa) will pilot its interoperable digital ID program for financial services this summer, per FinExtra.

Here’s how it works: The program lets users set up and reuse digital IDs to interact with multiple financial institutions.

  • It will simplify interactions like setting up new accounts, applying for mortgages, and transferring pensions.
  • It streamlines know your customer (KYC) processes and improves connectivity for customers, productivity for institutions, and data security.

The pilot boasts participants such as Lloyds, NatWest, and Barclays. It’s the product of a successful proof of concept (PoC) period with users from firms like Fidelity and Ardent. Eighty-four percent of PoC participants successfully used the digital ID to improve onboarding rates, reduce AML costs, and streamline the customer experience.

The scheme will use a single API and will meet all Financial Conduct Authority (FCA), KYC, and anti-money laundering (AML) standards. In the future, the program will increase its use of biometrics, machine learning and artificial intelligence (AI), and blockchain technologies before expanding to nonfinancial sectors.

Authentication in banking: Digital bank users value data privacy and their security. But they also want seamless access to their financial lives and are willing to use new technologies to merge the two.

  • 73% of consumers who access financial accounts via multiple devices are willing to log in with alternative authentication methods like biometric or multi-factor authentication, per a report from PYMNTS and Entersekt.
  • Globally, 35% of banking customers said what irritates them most is that the authentication factors keep changing.

AI is still new: Customers’ financial data is increasingly falling victim to theft as financial institutions digitize.

One way banks protect customer data is with AI. This technology can identify activity that doesn’t match typical customer behavior and prompt further identification methods. But AI can be susceptible to unintended biases, and machine learning models can be trained with flawed data.

  • Regulators in the US and UK haven’t issued standards for using AI in banking but have highlighted the risks that can arise from it.
  • But they have promoted the use of AI on the grounds that the benefits outweigh the risks.
  • Given the lack of clear standards, banking agencies like the Federal Reserve and the Office of the Comptroller of the Currency (OCC) indicated that traditional banking rules apply to AI.

The big takeaway: If the pilot is successful, it could bridge the gap between the demand for frictionless banking and strong data security. The program could also play an instrumental role in shaping regulation and standards around the use of AI.