The top 10 US retail categories ranked by social media actions

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021. Consumer electronics and sporting goods and equipment rank next, with 11.5% and 10.3% of these social actions, respectively.