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The top 5 automotive brands by US TV ad spend

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Ram Trucks was the No. 1 automotive brand by estimated TV ad spend in August 2023, surpassing Subaru, Chevrolet, Kia, and Jeep, per as cited by MediaPost.

Beyond the chart:

  • US digital ad spend for the automotive industry will grow 11.1% to $21.22 billion in 2024, accounting for 7.2% of total digital ad spend, per our forecast.
  • Pent-up demand for new cars boosted sales over 15% YoY in Q3 2023, per Cox Automotive. But high interest rates and credit availability could hinder growth in the fourth quarter.

Use this chart:

  • Identify which auto brands spent the most on TV advertising in August 2023.

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