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The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.
Beyond the chart: “The gridlock in sales share speaks to how competitive the digital grocery market has become,” said our senior analyst Blake Droesch.
Among third-party delivery services, Instacart remains the clear winner, accounting for about three-quarters of grocery intermediary sales this year. Aside from Amazon, all of the top five digital grocers partner with Instacart. Keep an eye on the delivery intermediary’s competition with Amazon as Instacart makes moves toward a potential IPO.
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Read yesterday’s Chart of the Day here.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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