Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

YouTube is the most popular free video service across all generations

Article |
 Sep 26, 2023

Affirm explores subscriptions to boost profitability efforts

Article |
 Sep 25, 2023

Google says it quietly raised ad prices as much as 10%. Advertisers say it’s higher.

Article |
 Sep 25, 2023

Advertising makes up the lion’s share of mobile app revenues

Article |
 Sep 25, 2023

Why in-store sales data is ripe for CPG retail media networks

Article |
 Sep 25, 2023

How to build in-store retail media from the ground up

Article |
 Sep 25, 2023

Social media is a lifeline, but Gen Zers do desire occasional breaks

Article |
 Sep 25, 2023

Despite cooling growth, CTV is lifting the programmatic market

Article |
 Sep 25, 2023

How Amazon Fresh stacks up among the leading digital grocery players

Article |
 Sep 25, 2023

5 charts on the current and future state of retail media

Article |
 Sep 25, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

The top 6 digital audio platforms among US teens and adults

Article by Sara Lebow  |  May 31, 2022
Download
The top 6 digital audio platforms among US teens and adults
Share
Topics
Digital Music
Digital Radio
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

Beyond the chart: Spotify is by far the top dog and has increased its lead in the market. Over at Google, growth is coming after consolidation.

In January 2020, Google Play Music sat at No. 6, used most often by just 7% of US digital audio listeners 12 and older. The following year, after the service was shut down and replaced with YouTube Music, the two platforms together ascended to the No. 3 spot with 14%. Since then, YouTube Music has become Alphabet’s primary digital audio platform and surpassed Pandora in popularity as it inches closer to market leader Spotify.

Digital Audio Service Used Most Often by US Teens and Adults, Jan 2022 (% of respondents)
E-Mail ChartDownload

More like this:

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.