Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.
Beyond the chart: Sweatcoin rewards users with “new-generation currency” for taking steps every day. Despite the wink to cryptocurrency, these coins are more akin to reward points, redeemable at the in-app marketplace for prizes such as a free premium membership with OkCupid, a Sweatcoin partner.
Growth among US smartphone health and fitness apps has slowed. We estimate the monthly user base surged by 28.9% in 2020 before declining by 5.9% in 2021. Next year, 88.9 million people will use a health or fitness app on their smartphone, and growth will stabilize in the low single digits through 2026.