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Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.
Beyond the chart: Sweatcoin rewards users with “new-generation currency” for taking steps every day. Despite the wink to cryptocurrency, these coins are more akin to reward points, redeemable at the in-app marketplace for prizes such as a free premium membership with OkCupid, a Sweatcoin partner.
Growth among US smartphone health and fitness apps has slowed. We estimate the monthly user base surged by 28.9% in 2020 before declining by 5.9% in 2021. Next year, 88.9 million people will use a health or fitness app on their smartphone, and growth will stabilize in the low single digits through 2026.
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