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Top Digital Trends in South Korea

How People in South Korea Spend Their Time and Money Online

About This Report
Here's how people in South Korea spend their time and money online, represented in 10 charts.

Digital activities are becoming even more entrenched in South Korea. Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:

  • Shifting internet and media usage
  • Streaming, super apps, and gaming
  • What’s notable in retail ecommerce

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

First Published on Aug 24, 2023


Angela Kim


Justin DeVoursney
Graphic Designer
Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor
Erika Huber
Line Editor
Kyndall Krist
Copy Editor
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