The Top Metrics a Brand Needs to Track to Succeed Online | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by ChannelAdvisor

Click here to view the presentation slides.

 As a brand marketer, you already understand the critical function a multichannel strategy serves in cultivating and growing your business. However, given the increasing role your online presence plays in both online and offline consumer purchase decisions, brands can no longer remain passive about the activity of their online retail partners.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They discussed the insights you can gain through a deeper understanding of the analytics behind your online presence.

Watch this webinar and learn how to:

  • Increase your revenue by identifying missed opportunities for your products, such as critical out-of-stock items, pricing errors and more
  • Optimize your margins by analyzing the amount you pay to get a sale, including synchronized promotions, keyword placement and selective distribution
  • Improve your brand image in critical areas like customer reviews and with unauthorized resellers


Greg Ives is a senior product marketing manager at ChannelAdvisor. With more than 20 years of marketing and ecommerce experience, Greg Ives leads the product marketing efforts. As a product evangelist, Greg is passionate about educating others on the immense value ChannelAdvisor’s people and technology bring to the marketplace. Whether it’s by spearheading a go-to-market campaign for a new solution or simply crafting a helpful piece of marketing collateral, Greg enjoys collaborating with members from every team of the organization.

Kevin Cohen is director of brand analytics at ChannelAdvisor. He is a French entrepreneur who works with brands to help them achieve exceptional e-retail execution. After starting his career as a product manager in the internet of things industry at Withings, Kevin co-founded BlueBoard in 2015 and led the company as the CEO. In 2020, BlueBoard joined the ChannelAdvisor family. Kevin graduated from an electronics engineering school and holds a Specialized Master in Innovation Management from EMLYON.

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