The top metrics content executives use for measuring performance

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Engagement is the No. 1 metric content executives use to measure performance. Of those surveyed worldwide, 36% turn to benchmarks like clicks, comments, and shares most often when determining the success of a piece of content. Other performance indicators, such as cost savings and downloads, are still important but less commonly used.