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The forecast: The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April. Despite this, most of the top retailers still managed to achieve ecommerce growth this year, with the top15 reaching more than $648 billion in sales.
Dive deeper:
For the top10 retailers, ecommerce growth will slow to 16.7% this year versus last year’s record high (51.0%). The two-year stack growth for these 10 retailers is expected to reach 76.2% this year.
As more US consumers received the vaccine and the number of coronavirus cases declined in Q2, shoppers flocked back to physical stores and shifted their spending to brick-and-mortar from ecommerce sites, per Digitalcommerce360.com.