Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Toyota cuts down production by 40%, shuts down factories due to chip shortage and surge in COVID-19 cases

The news: The world’s number two carmaker, and Japan’s leading car manufacturer, said on Thursday that it was cutting its production in Japan and North America by 40% and is shutting down factories, per The Wall Street Journal. This could in turn lead to vehicle shortages and price hikes.

  • Toyota is shutting down its main plants in Toyota City as well as the Tsutsumi plant from September 1 to 17. The company said a statement that 27 production lines in 14 factories worldwide will be stalled in September.
  • The cuts halt production of its best-selling vehicles, including the RAV4 SUV and the Corolla, Camry, and Lexus ES sedans.
  • Chip-shortage cuts could cost the auto industry upwards of $61 billion in sales this year, per Bloomberg.

How we got here: The global chip shortage has put mounting pressure on automakers, PC, and electronics manufacturers, whose chip stockpiles have been depleted. 

  • The surge of COVID-19 infections in Southeast Asia, combined with the highly contagious delta variant and relatively low vaccination rates, have also caused production to stall, especially in Malaysia, which is a semiconductor assembly hub.

The bigger picture: Thanks to component stockpiles and longstanding relationships with its suppliers, Toyota was able to insulate itself from the early effects of the global chip shortage, per The Wall Street Journal. Competitors like Ford, Fiat Chrysler, and Nissan have felt the pinch more intensely. 

The global chip shortage, which is expected to run into 2023, is showing that even the best-prepared companies are burning through chip supplies and are forced to cut production.