Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Trading app set to triple valuation thanks to India’s huge user acquisition opportunities

The news: India-based Groww is in talks to raise $250 million, which would push its valuation to $3 billion, up from $1 billion in April, per TechCrunch.

What does it do? Groww offers users access to stocks, mutual funds, and gold. It charges INR 20 ($0.27) or 0.05% per executed order, depending on which is cheaper.

Here’s why it could triple its valuation: After becoming a unicorn earlier this year, Groww acquired asset manager Indiabulls’ mutual fund business to broaden investing options for users and is on track to hit $35 million in annual recurring revenues (ARR).

And Groww’s backers likely see significant user acquisition opportunities for the fintech in the coming years:

  • Fintech-savvy consumers. With fewer than 30 million people in a country of more than 1.38 billion investing in mutual funds and stocks, per TechCrunch, Groww has a massive opportunity to bring in customers. And given that 37% of consumers are already accustomed to digital transactions, they’re likely interested in investing digitally too.
  • Surging internet adoption. Millions of consumers living in rural areas lack access to traditional financial services, but improving internet access is letting fintechs step in. More than 60% of Groww users come from smaller cities and towns.
  • Potential crypto addition. Groww is mulling the addition of crypto trading, which may have further excited potential backers. Crypto investments in the country jumped 612% year over year in April 2021 to $6.6 billion, up from $923 million.

The bigger picture: Indian fintech unicorns are multiplying at a rapid rate as the country’s tech-savvy yet underserved population makes investors bullish across fintech sectors.

India already hit $2.06 billion in fintech funding in H1, compared with $2.25 billion for all of 2020, pushing more startups into the unicorn club, including insurtech Digit Insurance, alt lender Five Star Business Finance, and credit card aggregator Cred. And the past year’s retail investing boom is doing the same for digital brokers like crypto exchanges CoinDCX and CoinSwitch.