The news: The US- and UK-based retail investing platform reached a $3 billion valuation. It’s D2C-focused, but over the next few years, it plans to integrate its services with major brokerage platforms to drive user acquisition.
What’s its appeal: Founded in 2011, TradingView’s platform brings together trading services with market analysis, like charts on price patterns, and a social network. Users can share their analysis and trades with each other to compare strategies and build a community.
The big takeaway: TradingView’s rapid user growth indicates that a large slice of these newcomers seek to integrate social media into their trading.
Bottom line: Brokers that don’t keep this investor segment engaged by adding a social media component to their platforms risk losing out to competitors like eToro. This will push demand for B2B offerings like Commonstock—a social network that sits on top of brokerage accounts, which just raised $25 million—and TradingView, which is now seeking major brokerage partners.