Travel digital ad spend is rebounding in the US, but not to pre-pandemic levels just yet

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In 2021, the US travel industry will spend $3.54 billion on digital ads, up 18.7% over last year’s pandemic-induced low of $2.99 billion. While outlays will still lag far behind 2019’s $6.09 billion, low ad spending does not necessarily mean low consumer confidence, as strong pent-up demand is reducing the industry’s need to advertise.