The news: As the US Memorial Day weekend kicks off another busy summer season, travel and leisure companies are hoping to attract new customers.
Precarious promise of travel: Still, despite an increased desire to hit the road, there are significant headwinds that could delay the travel recovery. Consumers are wary of inflation and have concerns about COVID-19.
The big takeaway: As air carriers and leisure companies ramp up marketing efforts to entice more consumers, they need to recognize that the current economic uncertainty is likely to affect consumers' spending on travel, which for most is a discretionary, not necessary, expense.
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