For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Beyond the chart: Twitter aims to pull out of its nosedive with subscription revenues, but it won’t succeed. Twitter Blue made only $11 million from mobile subscriptions in its first three months, according to Sensor Tower data reported by TechCrunch. With three-quarters of its staff gone, a flurry of policies being introduced and sunsetted, and Musk’s controversial image, Twitter has a long way to go before it can win back the trust of both advertisers and users.
More like this:
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
11 Times SquareNew York, NY 100361-800-405-0844