Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Twitter Blue should get a subscriber boost thanks to Twitter’s long-awaited edit feature

The news: Twitter is finally testing an edit button—something that’s been at the top of user requests for years.

  • The social media business revealed on Thursday that it was testing the ability to alter a tweet right after it was published.
  • Later this month, the functionality will become available to subscribers of Twitter Blue, the company’s premium service.

How it works: When a tweet is changed, Twitter will add on a label that users can click to view the tweet's revision history.

  • There is a 30-minute time limit for editing tweets.
  • Users will be able to see an icon to indicate changes.

The criticism: Some users expressed concern online that the edit option may be used to propagate false information or to change a tweet that has already been widely shared into a different message.

  • You’ll undoubtedly see stories like that as the edit function rolls out in a larger way—but such concerns could be overblown.

Will it work? Generally speaking, giving users features they want is a good idea.

  • But the edit button illustrates how slow Twitter can be to innovate at a time when it’s falling behind the competition. Case in point: This week, Twitter launched podcasts within its Spaces tab—something the platform had been working on for at least six months.
  • Twitter is initially giving edit functionality to Blue in an attempt to expand that paid service and diversify its revenues, critically important given the platform’s stagnant ad revenue growth.

The big takeaway: Given Twitter Blue’s slow start, releasing edit capability to premium subscribers first can only help that offering grow.