The news: Displaced far-right US media personalities and politicians are increasingly taking to Twitter.
The big question: Do their endorsements of Twitter reflect the ideologies of Twitter users?
By the numbers: Democrats are leading Twitter’s user decline, but there were still more left-wing and independent voters than Republicans on Twitter as of January 2023, per the COVID States Project.
Yes, but: The share of Republicans who used Twitter for political news increased from 10% to 14% between October 2022 and January 2023.
What it means: While Musk is sympathetic to the far-right, a large portion of Twitter users aren’t. The same can’t be said about Parler or Truth Social. So, while Twitter may look and feel like a far-right platform, it isn’t in user makeup—yet.
The final say: Perception equals reality on social media. And with Musk continuing to use the platform to perpetuate his own ideology, it’s hard to imagine that liberal and moderate voices on Twitter will get the same airtime as those that align with Musk’s political views. That will make it increasingly difficult for Twitter to bring back advertisers and turn its ad business around, even with former NBCUniversal ad exec Linda Yaccarino as CEO.
Go further: For more on Yaccarino’s chances of success as Twitter’s CEO, read our report “Must-Do’s for Twitter’s New CEO: 3 Things That Should Be on Linda Yaccarino’s Priority List.”
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