The news: Uber Health is expanding into the employer market. The ride-hailing app’s self-insured employer customers will start to cover trips to the doctor’s office for their workers. Uber Health announced the move at last week’s HLTH conference, per Fierce Healthcare.
How we got here: Uber Health partners with providers, insurers, and other healthcare stakeholders to book non-emergency medical transportation for patients and provide rides for caregivers.
Uber Health turns to employers next: Self-insured employers pay for their workers’ healthcare costs. That means they’ll want to ensure their employees make it to medical appointments so their conditions don’t progress and become more expensive down the road.
The opportunity: Uber and its chief competitor Lyft (via Lyft Healthcare) launched business units based on the impression that healthcare organizations see the value in covering rides for their patients and members. That’s a sensible bet, considering patient no-shows cost the healthcare system around $150 billion annually due to last-minute vacancies being created.
The challenge: We don’t expect ride-hailers like Uber and Lyft to be the cure-all for missed medical appointments for two key reasons:
1. The data doesn’t yet show that free transportation = fewer missed visits. There was no discernible difference in primary care visit no-show rates between Medicaid members who were offered complimentary Lyft rides (36.5%) to the clinic and those who weren’t (36.7%), one 2018 study found.
2. Patients who need medical transportation support are the least likely to use Uber or Lyft. Lower-income consumers—the population who is most likely to skip out on medical care—use ride-hailing services less frequently than higher earners. This makes sense considering the cost associated. But that creates a barrier for Uber Health and Lyft Healthcare since these patients aren’t likely to be comfortable or familiar with the apps in the first place.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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