The news: Uber is expanding its car-top, out-of-home (OOH) advertising offering with a self-serve platform that will allow advertisers to create and display promotions when cars are in certain ZIP codes.
How it works: The new self-serve platform is designed to attract small and midsize local businesses.
Uber’s ad empire: The ridesharing company has expanded deeper into advertising in the last several years, launching a variety of in-app and OOH advertising channels in order to eke out greater revenues.
Our take: In its never-ending quest to reach profitability, Uber has become more and more of an advertising technology company. Its ad offerings include concert and event ads in-app, banner advertisements, controversial push notifications, and now taxi-like car-top ads.
Uber’s expansion into ads shows that public tech companies chasing growth to please investors can’t resist the allure of advertising.
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