Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Uber’s plans to list NYC taxis will offset driver shortages and allow it to evolve into a super app

The news: Uber is opening its ride-hailing ecosystem to New York City taxis to help offset driver shortage and rising fares, per TechCrunch. 

Here’s how it works: New York City riders will be able to hail taxi cabs right on the Uber app later this spring. The move helps alleviate Uber’s driver shortage and unlocks a new market for taxis, while laying the groundwork for Uber’s transformation into a super app—or a services ecosystem in a single app interface.

  • The partnership will work by integrating Uber’s software and app with taxi management software from companies like CMT and Curb, which are accessed by 14,000 New York cabs.
  • Taxi fares using Uber’s app will be priced the same as Uber rides. Cabs driving Uber customers will be paid the same rate as Uber drivers. 
  • One difference from regular Uber drivers is that taxi drivers will be able to see expected earnings before accepting rides. Profit-sharing structures were not disclosed.
  • Uber has existing partnerships with taxi operations in Spain, Austria, Germany, Colombia, and South Korea.

The bigger picture: Uber is reinventing itself into a super app that also handles groceries, ticket purchases, telehealth requests, and medical transportation.