The news: WWE and Ultimate Fighting Championship owner Endeavor Group will merge to form a public company that “will be well positioned to maximize the value of our combined media rights,” said World Wrestling Entertainment chairman Vince McMahon.
WWE and UFC viewership: Combat sports and professional wrestling are often siloed into their own, separate category when talking about sports viewership, but they’re powerful forces with huge, growing audiences.
Cashing in on rights: The merger of the two highly viewed sporting events comes as streaming services are cooling on a frenzy of purchasing sports streaming rights, spending billions to exclusively stream major sports leagues.
Our take: With its considerable size, wide demographic, and growing place in pop culture, the new WWE-UFC corporation will be sure to throw its weight around in the advertising and streaming worlds.
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