It will be a tough year for the UK ad market amid challenging economic conditions. But while growth will be muted, even for digital advertising, there will be some bright spots, connected TV (CTV) chief among them.
Key Question: Just how much of a negative impact will current economic conditions have on the UK’s ad market?
KEY STAT: UK digital ad spending growth will hit its lowest rate since we started tracking it in 2009. There will be a rebound next year, but spending won’t catch up to our prior forecast.
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