Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as consumers seek to avoid delivery costs and online shopping delays. As demand grows, more retailers are launching the service. And those already offering click-and-collect options are racing to make them faster, cheaper, and more convenient.
Key Question: What’s the outlook for click-and-collect demand in the UK, and how should retailers be investing?
KEY STAT: Over 15% of UK ecommerce sales will be fulfilled via click and collect in 2023. That’s almost double the pre-pandemic share in 2019—and growth will continue through 2026.
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