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UK Click-and-Collect Forecast 2023

Why Retailers Should Be Investing in In-Store Pickup

About This Report
Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.
Table of Contents

Report Snapshot

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as consumers seek to avoid delivery costs and online shopping delays. As demand grows, more retailers are launching the service. And those already offering click-and-collect options are racing to make them faster, cheaper, and more convenient.

Key Question: What’s the outlook for click-and-collect demand in the UK, and how should retailers be investing?

KEY STAT: Over 15% of UK ecommerce sales will be fulfilled via click and collect in 2023. That’s almost double the pre-pandemic share in 2019—and growth will continue through 2026.

Here’s what’s in the full report


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Table of Contents

  1. Report Snapshot
  2. Click and collect is defying the slump in ecommerce.
  3. Click and collect will gain further share of online sales.
  4. Growth is coming from both increased adoption and rising usage.
  1. Click and collect is particularly appealing to millennials.
  2. In-store pickup is still the most popular method—but lockers are gaining ground.
  3. Cost is driving demand—but speed and convenience still matter.
  4. What should retailers do next?
  1. Sources
  2. Media Gallery


Carina Perkins


Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Angela Kim
Senior Researcher
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