UK consumers have pivoted quickly from cash to become the digital payment leaders of the Western world, with outsized usage among certain demographic groups driving the change. Identifying usage patterns among these groups will help marketers effectively tap each audience.
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Key Question: How are payment method preferences among different demographic groups influencing the shift to digital payments in the UK?
KEY STAT: Younger consumers are driving explosive buy now, pay later (BNPL) growth—part of a broader digital wave that is reshaping how UK consumers pay.
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