In a market where digital video consumption is so high, a video ad strategy is pretty much a given. For a campaign to succeed, planners must understand where their consumers are, how video fits into those environments, and how they can get their hands on the right inventory.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our forecasts for digital video viewers, social video use, and digital video ad spend, plus a closer look at the complex landscape that media planners have to deal with when buying digital video inventory.
KEY STAT: Nearly three-quarters of the UK population will watch digital video content this year. Only the US will have a higher proportion than that. Knowing where to find your potential customers with the right content is therefore key.
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