By 2026, 8 in 10 UK consumers will watch digital video content monthly, the highest penetration rate in the world for the medium. The way they’re consuming it is changing, though, with ad-supported options gaining greater prominence amid the cost-of-living crisis. Marketers have new opportunities to seize.
Key Question: Which digital video platforms attract the largest audiences, and which are seeing their viewer numbers grow the fastest?
KEY STAT: This year, broadcaster video-on-demand (BVOD) viewer numbers will surpass subscription OTT (sub OTT) viewers for the first time, and that gap will continue to grow. Advertiser options will grow with it.
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