Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Financial marketers can use consumer data to inform the entire customer journey

Article |
 Jun 2, 2023

Google Wallet expands non-payment utility, driving user growth

Article |
 Jun 2, 2023

Gen Z consumers increasingly identify as LGBTQ+

Article |
 Jun 2, 2023

4 ways retail membership programs can compete with Amazon

Article |
 Jun 2, 2023

Taking stock of streaming: Netflix’s ad tier gains momentum, Max makes its debut, and Paramount+ gets a helping hand

Article |
 Jun 2, 2023

GDPR and AI: The next frontier for digital privacy regulation

Article |
 Jun 2, 2023

Men more likely than women to trust generative AI

Article |
 Jun 2, 2023

Digital banking in the UK yields profits for Monzo and Chip—for now

Article |
 Jun 1, 2023

Worldpay can help Affirm revitalize user growth

Article |
 Jun 1, 2023

What does China’s story about retail media tell us about the US’ growth potential?

Article |
 Jun 1, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past webinars and other events.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

UK Digital Video Viewers Forecast 2023

In the World’s Most Penetrated Market, New Viewing Habits Offer Advertisers New Opportunities

Report by Bill Fisher  |  Apr 21, 2023
Download
Report
The One-Pager
Deck
Share
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
About This Report
UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.
Topics
Digital Video
UK
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery

Executive Summary

By 2026, 8 in 10 UK consumers will watch digital video content monthly, the highest penetration rate in the world for the medium. The way they’re consuming it is changing, though, with ad-supported options gaining greater prominence amid the cost-of-living crisis. Marketers have new opportunities to seize.

Key Question: Which digital video platforms attract the largest audiences, and which are seeing their viewer numbers grow the fastest?

UK Broadcast Video-on-Demand (BVOD)* vs. Subscription OTT** Viewers, 2021-2027 (millions)
E-Mail ChartDownload

KEY STAT: This year, broadcaster video-on-demand (BVOD) viewer numbers will surpass subscription OTT (sub OTT) viewers for the first time, and that gap will continue to grow. Advertiser options will grow with it.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Digital video viewer numbers are still rising in the UK.
  3. BVOD viewership is growing fast.
  4. BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
  1. Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
  2. The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
  3. The advertising opportunity is becoming less clear-cut.
  4. What should advertisers do to succeed in the changing digital video landscape?
  1. Sources
  2. Media Gallery

Charts in This Report

UK Broadcast Video-on-Demand (BVOD)* vs. Subscription OTT** Viewers, 2021-2027 (millions)UK Digital Video Viewers, 2021-2027 (millions, % change, and % of population)
UK Broadcaster Video-on-Demand (BVOD) Viewers, 2021-2027 (millions, % change, and % of digital video viewers)UK Subscription OTT Video Service Users, 2021-2027 (millions, % change, and % of digital video viewers)
Download
Report
The One-Pager
Deck
Share
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery
About This Report
UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.
Topics
Digital Video
UK
Table of Contents
Executive Summary
Digital video viewer numbers are still rising in the UK.
BVOD viewership is growing fast.
BVOD will overtake sub OTT this year, as traditional TV viewing evolves.
Sub OTT viewer numbers are still creeping up, as ad-supported tiers gain prominence.
The digital video landscape is more crowded than ever, with new “channels” coming to the fore.
The advertising opportunity is becoming less clear-cut.
What should advertisers do to succeed in the changing digital video landscape?
Sources
Media Gallery

authors

Bill Fisher

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Angela Kim
Senior Researcher
Jennifer Merritt
Vice President, Content
Paul Verna
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.