Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

UK Ecommerce Forecast 2022

Digital Helps Bolster Retail Sales, but Growth Slows Significantly

Download
Share
About This Report
The UK’s total retail sales growth will slow in 2022 amid a challenging economy. Ecommerce sales will see the most significant slowdown—4.2% in 2022 versus 16.0% in 2021. But digital will still account for 35.9% of the country’s total retail sales this year.
Table of Contents

Executive Summary

The weak UK economy is hitting the retail sector. But while growth will not be as strong as we expected, the outlook isn’t too bleak. Ecommerce continues to help in that regard, although its rapid sales growth will slow significantly and settle at a rate somewhat similar to that of physical retail.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the sales figures for total retail, ecommerce, and mcommerce in the UK this year and beyond?
  2. Which product categories are faring best as household spending comes under pressure?
  3. What do these trends mean for retailers in the UK?

WHAT’S IN THIS REPORT? Our latest forecast and analysis for total retail, ecommerce, and mcommerce sales in the UK, as well as the performance of certain product categories.

KEY STAT: Annual ecommerce sales growth will hover around 4% through 2026. Physical sales will have another tough couple of years thanks to economic pressures, but from 2024 onward, their growth figures will be only slightly lower than those of ecommerce.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Macroeconomic Trends Affecting Retail Sales in 2022
  4. The Ecommerce Boom Is Coming to an End
  1. Smartphones Are Now the Overriding Choice for Mobile Commerce
  2. Clothing Will Beat Expectations as Other Categories Struggle Under Economic Pressure
  3. What Does This Forecast Mean for Retailers in the UK?
  4. Read Next
  1. Sources
  2. Media Gallery

authors

Bill Fisher, Carina Perkins

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Peter Newman
Senior Forecasting Analyst
Yaffa Wagschal
Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client